Toyota calls the Corolla's new look more athletic, and we definitely won't argue with that. The automaker points to ‘Iconic Dynamism’ as the core concept, and that might be the stretch as we see bits and pieces from other current small-car models in the Corolla's design to call it iconic. In any case, it's geared this time for the Gen Y demographic—people who are just settling down to have kids, or looking for a basic sedan for a growing family. Proportions are a big part of what makes the new Corolla's design successful.